Corpofitness

Corpofitness is an EMS (Electro Muscle Stimulation) franchise where users actively engage in physical activity, which is amplified by the EMS system. Corpofitness offers various services such as: body analysis, radiofrequency, nutrition, 1:1 sessions, and progress tracking.

The Promise:

Get the body you’ve always dreamed of in a short time.

Challenges:

• Lack of public awareness about the technology.
• Lack of structure in marketing.
• Lack of prospects due to limited local recognition.
• Budget limited to what the franchisee can provide.

Solution:

RONAH conducted an in-depth study of their digital marketing efforts, in which we identified that each franchisee is responsible for its own marketing and sales efforts, unlike other types of franchises where the brand handles advertising directly.

We started with the Corpofitness franchise in Juriquilla, Querétaro, México. We made adjustments and launched Facebook and Instagram Ad campaigns to introduce the system to the general public with a low budget over one year, aiming to schedule a trial session via WhatsApp, which is the most widely used messaging app in Mexico.

Results:

• 150-300 messages per month with an average sales closing rate of 6%.
• Return on Investment (ROI): 200-500% / month
• Restructuring of communication and sales pitch.

Key Points:

• Having a business where there is a certain mindset about what works and what doesn’t (in this case, gyms) can be a barrier or can be turned into a sales method by providing real and visible results.
• It is important to have clear communication and expectations for the audience.
• The invested budget can be minimal; as long as the product or service delivers real results, it will succeed.
• Word-of-mouth is an extremely important method for small businesses; creating strategies for this will be positively reflected in your sales.