The Hub Moving

The Hub Moving is a moving service in Mexico offering both local and international operations for B2B (Business-to-Business) and B2C (Business-to-Consumer) clients.

Challenge:

• Create an attractive website focused on lead generation.

Solution:

A custom landing page-style website was developed, focusing on providing contact methods, mainly through a form and alternatively by phone call. Due to The Hub's needs, the website was built with English/Spanish variants, automatically detecting and displaying information in the user's preferred language.

Results:

• Lead Generation: 60% via form, 40% via phone call.
• User Retention: Over 40% of users stay on the page for more than 60 seconds.

Key Points:

• It is important to have a clear objective for the website.
• If you offer services in different languages, it is important to provide them and automatically display information in the user's language whenever possible.
• The website design should be attractive but not distracting; it should be purposeful and well-planned.
• Most users access websites via smartphone, so the site must load quickly and adapt to different screen sizes.
• It is important to provide the most important information immediately.
• Finding the right balance between text and visuals is extremely important, depending on the niche. You must study and understand your target audience to know their behavior and reading patterns.